How Affiliate Marketing works
Types of site...
The affiliate channel is one of the fastest growing and innovative marketplaces to start in ecommerce. Coming from humble beginnings of small sites and projects designed as a hobby, to the large scale multi-national companies that now exist, affiliate marketing can offer you a great way to monetise an existing site, or create a site that will generate income for you.
How it works...
Once you have your site, you will then need to register with Cake Marketing, who are the network that we work with. They provide the tracking that tracks where the sales have come from. Every affiliate link on your site will have tracking on it, so when a customer clicks through, a “cookie” is dropped. A cookie is a small piece of code that remembers where the referrer was sent from. In our case, it will last for 30 days, so any sale made by that customer in that 30 day period will result in you being awarded 5% of the value of that sale.
Essentially, you may have a site, or are looking to set one up, that you can then use to send traffic to our site in the hope that they make a purchase and thus you will be awarded the commission. It really is as simple as that. There are a number of ways you could promote us, including: True content sites: You could set up a site based around south west tourism or holiday homes, then optimise the site to appear as high up the Google rankings as possible. Then when potential customers search the web for a holiday in the south west, your site will appear and they will go through your site to ours, thus earning you the commission on any purchase that customer makes. PPC: You may also wish to do some PPC around certain (non brand) terms that link to a landing page from which you can send traffic our way. We have many successful affiliates who operate in this way, but it can be costly for the uninitiated, so our PPC specialist would be happy to talk you through it.
Another channel that could be explored is email marketing. You will need a database to send to, and outline our products in the email with the affiliate tracking on every link. Then anyone who clicks through and books will generate some revenue for you.
These are sites where people would search for feedback from previous guests and book based on the strength of this feedback. Some very big players in this market, so very competitive.
This is probably the easiest way to begin in affiliate marketing. Writing an account of places you know, or have visited, with tracked links through to our site, is a very popular way of beginning in the affiliate world. Sites like Blogspot and Workpress can help you with this.
In addition to our generous commission rates, we also offer a wide range of incentives and offers to drive you to generate more bookings. In the past we’ve offered countless free stays in some of our finest properties, including speedboat experiences in Newquay, fine dining weekends in Dartmouth and spa weekends on the Isle of Wight are on the horizon.
We can appreciate that if you’ve just started with our program or with affiliate marketing in general, that competing with our top performers can be difficult, so some of our incentives run like a raffle, where a sale equates to one ticket. Those of you signing up today could be in with a chance of winning a fantastic tablet pc simply for putting a link to us on your site!
So what’s stopping you? Sign up today
You’ve heard what we think of our program; here is a selection of thoughts from our affiliates and well respected voices in the affiliate world:
I would like to take this opportunity to write and to thank you for your continued support on the Blue Chip Holidays affiliate programme. We belong to a number of affiliate programmes but we find Affiliate Window and in particular Blue Chip Holidays offers us the most support, updates and ease of use. This is turn has allowed us to generate more sales. Anthony in particular has always attended to any query we have had professionally and quickly and has kept in touch throughout the year. Thank you Blue Chip Holidays.
Caitlin Eisenmann - UK Travel Boutique Limited
Working with BlueChip’s affiliate scheme has been hugely beneficial for iknow-uk. They have a great selection of properties, the staff are always available and happy to help, and the locations are extremely popular with our consumers. We’re delighted to have BlueChip Holidays on our regional websites.
Sam Brown - iKnow UK
Blue Chip Holidays are one of the most proactive merchants we work with. They offer a good base commission plus regular opportunities to earn enhanced payments. Combined with an excellent web presence and supportive account handling I highly recommend them.
Robert Green - inspiringholidays
I started promoting Blue Chip Holidays after a chance meeting at an affiliate conference and I am so glad I did, support has been second to none.
Keith Bond - Holiday Cottages South West
Sign up today!
Simply click here to register with our in-house affiliate network, Cake Marketing. Registration is quick and easy, and as soon as you are registered you can start generating revenue!
Sign up today