Use of Cookies

Use of Cookies

None of the information stored by this website enables Blue Chip Holidays to identify individual site users without their approval. However, Blue Chip Holidays do use cookies for essential site functions, user experience features, and providing users with information that may be of interest to them.

A full list of the Blue Chip Holidays cookies, and their functions, is included below:

Cookie name



Blue Chip Holidays: indicates if JavaScript is enabled; used for styling purposes.


Blue Chip Holidays Breadcrumb: Stores a history of the users navigation through the site, used to generate the breadcrumb to aid navigation through the site.


A unique key used to allow non-logged in users to use some of the save and share widget functionality.


A flag to show if a non-logged in user's save and share items have been checked for expiry

_utma, _utmb,
_utmc, _utmz

Google Analytics: We use Google Analytics to monitor traffic levels, search queries and visits to this website. Google Analytics stores IP address anonamously on its servers in the US, Google does not associate your IP address with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the site, to track the pages that you visit during your session, and let us know which channel you used to find the site


Google Tag Manager: used to manage all scripts on the website

adtiV, adiVi, adiS, adiLP

ResponseTap: We use ResponseTap to serve telephone numbers to users, and monitor how users found the website, and how this affects call volume to our call centre

datr, Isd

Facebook: There are areas of our site that allow users to be directed to their Facebook login and share information with their friends, these cookies facilitate this. This site does not automatically log you into Facebook and does not record / monitor your Facebook login details.

id, conversion

Google Advertising: these cookies allow Google to display our advertising to you on websites you subsequently visit. This information is not used to serve any third party advertising.

uid, uic, acdc, udc

Criteo: serves advertising on third party websites based on user behaviour on the Blue Chip Holidays website. None of this data is shared with third parties..

mf_session, mf_user

Mouseflow: Mouseflow uses cookies to measure user interation and behaviour on our website. We use this data to help improve your experience with our website. mf_user establishes whether the user is a first time, or returning visitor, no further information is collected. This cookie has a lifetime of 90 days. mf_session cookie identifies the browser session as it happens, is deleted as soon as a user session ends. .


This cookie is used to store information about user page activities during the website session. These cookies can be used to store ordering information needed to make automated customer service emails work.


This cookie is used to allow the website owner to monitor user activity across key areas of its website in order to provide services that better personalise and make more relevant marketing communications and also the provision of analytical reporting

Anonymity and Personal Information

Every file request that occurs on our web servers is saved as a log file and analysed. The log files only capture the IP address of each user and do not record any personal details or information.

The servers recognise and log each IP address automatically. Analysis of the combined log files is carried out to help us monitor the usage of our site.

The results of any analysis may be accessed by Blue Chip Holidays staff and partner agencies to enable them to calculate the performance of the website and monitor user behaviour throughout. Other than the ways stated above, Blue Chip Holidays will never identify individual site users.

Please note, however, that log entries with generally be created in your network service provider or ISP systems when you access pages on our website. With this information, it may be possible to recognise the computer equipment that was used to gain access to a particular page on the website. Any monitoring of this nature will be performed by the network services provider and is beyond the control of Blue Chip Holidays.

Blue Chip Holidays will not make any attempt to monitor, track or recognise individual site users except for cases where it’s suspected that an attempt has been made to access the systems without authorisation. Blue Chip Holidays may make efforts to identify any user suspected of attempting to access computer systems and our web services without authorisation.

In order to use this website, users must allow Blue Chip Holidays to track anyone suspected of trying to access without authorisation using its access logs. Blue Chip Holidays store all log file data securely and we do not allow access to this information to third parties.

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