What we will do for you

Online Marketing

The online marketing team work hard to ensure that people visit our website daily and that we appear on the first page for many relevant search terms.

SEO

This is done through a combination of search engine optimisation (SEO) - to ensure that Google, Yahoo and other browsers recognise our site.

PPC

We also use Pay-Per-Click (PPC), where we pay to ensure that we appear at the top of the page for the most popular and competitive search terms.

Affiliates

We have an award-winning affiliate scheme (South Devon Excellence Awards 2009: Best Marketing Campaign). Small niche sites often find it easier to rank well on search engines for specific terms.

Blogs

We use blogs to chat with our customers and develop a relationship. Blogs are an excellent way to tell stories, give ideas about holiday activities and encourage our guests to think of us as more than just an accommodation provider.

Email Campaigns

We use email campaigns to contact our large customer base regularly. We use emails to promote offers as well as assisting our customers in planning their holidays.

Offline Marketing

The Blue Chip Holidays Offline Marketing team makes sure that our brand is present in the right media and at the right times to attract the correct customers to your property.

Brochure 

We produce a full property brochure annually, which is sent out on request.

Direct Mail

Additional direct mail, including postcards and leaflets, is sent out regularly promoting specific offers and competitions.

Partnerships

Blue Chip Holidays develops partnerships with local businesses to benefit our customers.

PR

Many people browse print media for holiday ideas, so we employ a full-time PR expert to make sure that we are there to inspire them.

Design

We have an in-house designer so that everything we do represents our brand.

Analysis

We spend a huge amount on marketing, but we spend it wisely. Our analysis team makes sure we understand the effect of every penny we spend.