Blue Chip Holidays' recently announced that it has appointed former Sales and Marketing Director for Crest Nicholson South West, Philip Newnes, as its new Head of Property Portfolio.
In this newly-created position Philip will be responsible for achieving Blue Chip Holidays’ ambitious plans to further expand its range of high-end properties across Devon, Cornwall, Dorset and Somerset, while embarking on a new drive to build an industry-leading choice of luxury holiday homes in the Cotswolds.Commenting on the appointment Alan Taylor, Managing Director of Blue Chip Holidays, said: “2009 has been a record year for the business; bookings rates are up almost two-thirds on the same period of last year, and the ‘Staycation’ phenomena has led to healthy forward bookings for 2010.
“We believe that now is the right time to bring in a property sector heavyweight who can accelerate our quality holiday home acquisition programme. Philip will be expanding his team of Property Managers over the course of the next two years to achieve this and will be liaising directly with estate agents, developers and owners at the highest levels to meet the growing demand from our customers for an even wider selection of locations and properties across the West Country.
Commenting on his appointment Philip added: “I’m excited to be joining such a forward thinking and rapidly expanding businesses. Domestic holidays in high-end properties are proving more popular than ever and bookings for 2010 are already up 70 per cent on the same period of last year.”
“Despite the economic downturn over the past year, Blue Chip Holidays has doubled its team and grown its portfolio of luxury self-catering cottages, rural retreats, classic and contemporary coastal houses and apartments by almost 50 per cent. My aim is to surpass this figure over the next two years, building the portfolio to in excess of 1,000 properties. Combined with Blue Chip Holidays long-term investment and award-winning marketing campaigns our goal of becoming the leading provider of high-end properties in the South West and beyond is becoming increasingly tangible.”